In general, the daily shopping peaks were consistent for North America and Europe—mid morning and late evening. "For the first time ever, the majority of traffic to retail eCommerce sites came from mobile devices in North America, " said Jason Miller, Chief Strategist of Commerce. "It's not enough to have a mobile site – retailers must build sites that provide a seamless experience across the many different screen sizes and devices while thinking strategically about the content that is consumed on those devices to make browsing and buying easy. They should also be enabling in-store mobile use for activities like coupon scanning and product research. Consumers are increasingly turning to mobile devices to shop, so if sites are not optimized, retailers stand to lose revenue and customer loyalty. " Other highlights from the report include: For the first time, the majority (54 percent) of traffic to retail eCommerce sites came from mobile devices in North America Traffic peaked on Cyber Monday with a weekend high of 23.
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